5-Minute Mentor: How Do I Get My Products In Front of Customers Online?

5-Minute Mentor: How Do I Get My Products In Front of Customers Online?

“Success leaves clues.” Terry Rice, a business consultant and writer for Entrepreneur magazine isn’t channeling Sherlock Holmes. He offers a guaranteed way for newbies to succeed in business. Look at the names of similar companies and competitors to see how they make it happen. Find out their social media strategies and who they are partnering up with. Put your own spin on the proven methods.

This week’s episode is a 5-Minute Mentor with Terry talking to Julia Cuthbertson (co-founder of Las Chingonas Imports, a Brooklyn-based company which imports high-end Mezcal from Mexico. Julia and Tiffany Collings, her co-founder, launched their company with just two products a year ago. They are now looking for ways to expand beyond New York City’s shops and into online markets. Terry outlines strategies and tactics that will allow the team to reach more customers while still managing within their resources and time constraints.

Take a look at the conversation above and you will get actionable tips in just five minutes.

  • Online sales: Moving from brick-and mortar to online
  • Getting your product on relevant delivery platforms
  • Establishing a customer relationship management program
  • Step one: Fundraising is a new way to get started

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