7 Mistakes to Avoid in Your Sales Funnel

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Tinder was a new online dating platform that needed to be unique in a sea of other options. It did what any marketer would do: It created sales channel .. A sales funnel is a process to guide potential customers from awareness to purchase. It’s a way for people to become paying customers.

In Tinder’s instance, they hosted Greek Life parties as well as recruited students to their platform. The app would then funnel these students towards becoming paying customers by offering features only to those who paid for it. The rest is history. Tinder is now the most popular dating app in the world, with over 65 billion matches recorded. Sales funnels can be very effective but they can also be very easy to make mistakes with. Here are seven mistakes you should avoid when creating your sales funnel:

1. Not defining your target audience

Before creating a sales funnel, who is your target audience .? Although this seems obvious, many businesses make the error of trying to appeal all customers. This is not only a recipe for disaster but also a huge waste time and resource. It is better to concentrate on a particular group of people and create your funnel around their needs.

Related: 3 Tweaks That Dramatically Improve Your Sales Funnel

2. Not creating compelling content

Once you’ve defined your target audience, it’s time to start creating content that will resonate with them. Many businesses make the mistake of believing that any content will work. Your sales funnel will stop if your content doesn’t appeal to your customers. Your content should be informative, interesting, and most importantly, provide value.

Interactive content can be a great way of adding value and keeping people engaged. Incorporate quizzes, assessments and polls into your funnel. There’s a new generation of powerful no-code landing page & funnel builders that allow you to create this type of content without any coding knowledge.

These can boost engagement and help you collect valuable “zero-party information” about your audience. Zero-party data is different from third-party data that is gleaned through sources like web beacons and cookies. It comes directly from the customer and is extremely valuable for segmentation as well as targeted marketing.

3. Not offering incentives

If you want people to move quickly through your sales funnel, you must offer them something they won’t resist. This could be a coupon, a free trial, or any other incentive that would encourage them to take action.

4. It is not easy to convert

Once someone has reached the bottom your sales funnel, it is crucial that you make it easy to convert. If your checkout process is confusing or takes too long, you’ll lose customers fast.

Related: The Science Behind the Sales Funnel

5. Not tracking your results

If you’re not tracking your results, then you have no way of knowing whether or not your sales funnel is working. Many funnel builders include funnel analytics. However, you should always set up Google Analytics or other tracking so that you can see how people interact with your funnel.

6. Not split testing

Another mistake that businesses make is not splitting test their sales funnels. Split testing allows you to try out different versions of your funnel and see which one performs better.

This is an important step because it allows you optimize your funnel to maximize conversion rates. Split testing is a great way to find out if your funnel could be better.

Related: 5 Steps to Building Your First Online Sales Funnel

7. Not following up on leads

Finally, one of the most common mistakes businesses make is not following up with their leads. It doesn’t necessarily mean that someone will become a customer for life just because they have subscribed to your email lists or purchased something from you.

It is important to keep in touch with your leads, and continue nurturing them after they have converted. Send them useful emails, give them exclusive deals and keep them informed about new product launches.

Avoid these seven common mistakes and you’ll be well on the way to creating a sales funnel that converts.

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