Best Buy Proves Brick and Mortar is Here to Stay

Best Buy Proves Brick and Mortar is Here to Stay

Consumer electronics retailer Best buy (NYSE:BBY )) is the largest pure-play electronics big-box store. They’ve outlasted previous competitors like Circuit City and CompUSA, Erol’s Best Products, Radio Shank and H.H. Gregg and Sam Goody’s are just a few examples. Its main competitors are either privately owned like Microcenter, or they carry basic electronics as well as other consumer product such Walmart [NYSE: WMT and Target [NYSE: TGT ]). Expectations were low heading into its Q3 2022 earnings report. This is especially because earnings report on the Q3 (NYSE: Expectations were low heading into its Q3 2022 earnings report especially since 2021 was such an outlier year for PC and TV sales. They beat their own lowered Q3 2022 guidance which enabled them to raise estimates for full-year 2023. This combination one-two punch caused shares surge and breakout from the downtrend channel on strong volumes. While the consumer electronics segment was in high demand from the pandemic, investors have been concerned about what the picture would look like upon normalization. Best Buy is the last man standing. The Company has indicated that normalization is returning this holiday shopping season with concentrated buying during Black Friday through Cyber Monday and the two weeks leading up to December 25th. The Company has also resumed its $1 billion stock buyback program in November 2022.



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Lowered Expectations Amplify a Strong Earnings Beat

On Nov. 22, 2022, Best Buy released its fiscal third-quarter 2022 results for the quarter ending Oct2022. The Company reported earnings per share (EPS) of $1. 38 excluding non-recurring items versus consensus analyst estimates for a profit of $1. 02, a $0. 36 beat. Revenues fell (-11.1%) year-over-year (YoY) to $10. 59 billion, beating consensus analyst estimates for $10. 30 billion. Domestic revenues fell (-10.8%) YoY driven by comp sales decline of (-10.5%), when the street expected (-12%). While they showed negative YoY metrics like consumer electronics sales falling (-12.8%), computing and mobile falling (-11.4%) and appliance sales falling (-9.6%), the market gave it a pass due to the exceptional comps in 2021 due to pandemic triggered pent up demand. Best Buy was able to handily beat its own lowered bar which enabled it to raise full-year 2023 guidance. It is worth noting that BBY was skilled in cost-cutting and right-sizing inventory. This allowed it to boost promotions to beat estimates. Its SG&A dropped almost (-9%) by cost-cutting to $1. 77 billion.

Holiday Season Normalization

CEO Corie Barry makes specific remarks about the upcoming holiday shopping season, “We expect shopping patterns will look more similar to historical holiday periods than what we have seen in the last 2 years. Specifically, we expect there will be more customer shopping activity concentrated on Black Friday week, Cyber Monday, and the two weeks leading up to December 25.”

Analysts Are Still Not Convinced

Investors want to know what happens beyond Christmas. Many analysts have voiced some skepticism as the Company basically beat its own lowered Q3 2022 guidance. The heavy promotional and discounting push took its toll on domestic gross margins by (-150 basis points) to 21.9% YoY and non-GAAP operating margins fell by (-190 basis points) 3.9%. Margin compression was one of the factors in its adjusted EPS fall (-34%) YoY. UBS analyst Michael Lasser kept his Hold rating on Best Buy shares with a $76 price target, which is below where it traded in the $80 after the earnings release. Truist analyst Scot Ciccarelli also kept his Hold rating on Best Buy with a $69 price target as he indicated that perhaps the worst of the sales declines may be in the past as markdown risk stabilizes heading into holiday sales.

Best Buy Proves Brick and Mortar is Here to Stay

Weekly Reversal of Downtrend

The weekly candlestick chart on BBY has been in a downtrend channel since peaking in March 2022 just above $109. This was followed lower by the downtrend in the weekly 20-period exponential moving average (EMA) which was last at the upper channel of the downtrend at $73.13. The falling 50-period MA sits at $83.19. The downtrend finally put in a swing low on Oct. 10th, at $60. 79 and formed a market structure low (MSL) buy trigger above $68.70. The weekly stochastic finally bounced up through the 20-band on a strong mini-pup formation that caused shares to breakout through the weekly 20-period MA and upper trendline of the downtrend channel near 73. 20 on heavy volume following its strong Q3 2022 earnings report. The weekly stochastic is now pushing through the 50-period resistance level as shares set up to retest the weekly 50-period MA at $83.19. Pullback support areas sit at $73. 06 near the weekly 20-period EMA, $70. 73, $68. 70 weekly MSL trigger, $67. 40, $64. 29, and the $60. 79 weekly swing

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