Candace Cameron Bure Says “Traditional Marriage” Will Be the Focus of Great American Family Holiday Movies

Candace Cameron Bure Says “Traditional Marriage” Will Be the Focus of Great American Family Holiday Movies

Candace Cameron Bure says her new network, Great American Family, does not plan to focus on same-gender relationships in its upcoming movies and projects, as opposed to the Hallmark Channel.

“I believe that Great American Family will preserve traditional marriage at its core,” Bure told The Wall Street Journal in an interview published Monday.

After making more than two dozen movies, including 10 holiday films, for the Hallmark Channel, Bure left the network earlier this year and now serves as chief creative officer at GAF.

The Full House alum previously said Great American Media better aligns with her career goals and personal beliefs.

“My heart wants to tell stories that have more meaning and purpose and depth behind them,” Bure tells the Journal.

“I knew that Great American Family was run by Christians who love the Lord and wanted good family entertainment.”

Bure is not the only Hallmark ex-face to make the transition from Great American Family. Great American Media’s CEO is Bill Abbott, the former president and CEO at Crown Media Hallmark.

When The Wall Street Journal asked Abbott about his perspective on whether same-gender couples would be the focus of GAF films, he said, “it’s certainly the year 2022, so we’re aware of the trends.

There is no whiteboard that says “Yes, this” or “No, we won’t go there.”

Hilarie Morgan reacted to Bure’s remarks. She took to Twitter Monday to call Bure a “bigot.”

Bigot.
I don’t remember Jesus liking hypocrites like Candy.
But sure. Honey, make your money. You ride the prejudice wave all the time to the bank. https://t.co/X70aO4WIcB

— Hilarie Burton Morgan (@HilarieBurton) November 15, 2022

“Now they’re just openly admitting to their bigotry,” the One Tree Hill actress and White Collar journalist wrote in response to The Wall Street Journal interview.

JoJo Siwa also called out the Fuller House actress on Instagram, saying, “I can’t believe after everything that went down just a few months ago, that she would not only create a movie with intention of excluding LGBTQIA , but then also talk about it in the press.

In 2019, The Hill reported that Morgan left a Hallmark job after she says executives ignored her requests for an “LGBTQ character, an interracial couple and diverse casting.”

The Hallmark Channel was also under fire for airing commercials featuring the same-gender couple. The holiday season is the network’s most important time of year, and the decision sparked a media frenzy. Hallmark later backtracked and apologized for the move.

Nearly a month after the commercial controversy, Abbott left the channel after 11 years without any explanation.

In an effort to move the network forward, Hallmark brought in Wonya Lucas, a former TV One executive and CNN brand manager, as the new CEO in August 2020. During a 2021 interview with The Hollywood Reporter, she said her focus is making her new media brand as inclusive as its parent company’s greeting cards.

“I live a life that reflects a lot different communities. Lucas stated that he can honestly say that I want those communities represented because he knows, not just what I know, but also what it’s like for other people, however you define it.

The Hollywood Reporter reached out to Great American Family to provide feedback.

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