Establishing a Clinical Advisory Board Is One of the Best Decisions I’ve Ever Made for My Business. Here’s Why.

Establishing a Clinical Advisory Board Is One of the Best Decisions I’ve Ever Made for My Business. Here’s Why.

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Our marketing agency stands out from the rest. We don’t try to sign everyone or churn out content. We value quality and only work alongside people who share our values. While I am proud of the relationships that we have built with our clients and the marketing that we produce for their dental offices, I am always looking for ways to improve and do more. I have always believed it is important to surround yourself with people with different skills and abilities than your own. Fortunately, the team we’ve built and the clients we serve have allowed me to do just that. My agency has a Clinical Advisory Board ..

Related: How To Create An Effective Advisory Board

Why we have a Clinical Advisory Board

Our Clinical Advisory Board, or “the CAB,” as I like to call it, is made up of some of the most successful dental professionals in the industry who have agreed to share their experiences and expertise with us as well as with other practices that are interested in taking their marketing to the next level. My team and I can go deeper than other marketing agencies to address the specific issues facing dental practices in the market.

While I have over two decades of experience in marketing for the dental industry, neither my partner Shawn nor I am a dentist in today’s economy. When I was working in the corporate world, doing the marketing for a national dental laboratory, I noticed one lab was collaborating with a doctor as a resource. This partnership stuck with me and I decided to create it when I started my own business. I knew that it would be beneficial for me, my company, and the dental offices I would be working with.

We started the Clinical Advisory Board at my agency because we wanted to relate to our clients, their experiences and their actual needs more fully, and we also wanted some oversight from real clinicians. The CAB is a sounding board that helps us to understand the current state of dentistry and the trends in the different markets my company serves.

Related: The Benefits of Bringing in an Advisory Board

How the Clinical Advisory Board benefits our business

To establish the CAB, we invited some of the most engaged and successful dentists we know to participate. It was important for me to have professionals in the field provide feedback on marketing. We needed a group of dentists that we could call on for help with marketing and clinical questions. I knew that having a group of clinical advisors to help us distinguish ourselves from other agencies that rely on their general marketing knowledge and don’t dig into the details of the industry would make our agency stand out.

The CAB keeps us at the forefront of dental marketing. Participating dentists give us information about current trends and what they see in their markets and among their patients. This information is valuable from a business perspective, as it allows us be more competitive than we would otherwise. It is also valuable for the dental offices we work with. The information we get from CAB members helps us anticipate our clients’ needs and gives us more authority in our decision-making.

I’m not someone who accepts what is good enough. I am always striving for more. I am not afraid to seek a professional opinion when it comes to my company, team, or the way we market. It’s the best way for us to improve our craft and make our marketing more effective. I can’t share the information I get from our CAB members without being accountable to my clients and potential clients. I can’t put out anything I don’t fully support.

There is always something new to learn in marketing and in dentistry, which makes the CAB an extremely useful resource. Without it, we would definitely have less of a competitive edge. My partner and I made the best business decisions for our company by establishing the Clinical Advisory Board.

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