Harness This Effective Public Relations Practice for A Better Online Presence

Harness This Effective Public Relations Practice for A Better Online Presence

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Do you want to increase online mentions, create more backlinks and boost brand awareness? Who doesn’t? You can do all that digital PR can, and one of the most overlooked digitalPR strategies is creating and distributing press release. Let’s look at how you can use this process in your SEO strategy.

A press release is a written text about specific news or events within your business. Press releases are a proactive way to provide journalists and media outlets with important information about an organization so they can write their piece and publish it.

Think of it as digital storytelling. Your press release should be exciting enough to grab the attention of media outlets, blogs, and other distributors.

Related: Harness the Power of New Public Relations Technology

Press releases and SEO

So can press release distribution help your SEO? The short answer is yes. The goal of press releases distribution should not be to gain a certain number of backlinks for your website. It should be used as a distribution channel for sharing your brand’s content. The links you want are created by the journalists who have transcribed your story. These links will likely be authoritative, high-quality, relevant, and authoritative backlinks. Quality backlinks are a significant ranking criterion.

Every website wants these included in its backlink profile. With press release distribution, you should aim for content that would encourage journalists and news publications talk about your business and the information that you have provided. They will write about the press release, and then put their own spin on it. When they do, they will link back to your website for their readers.

They’re most likely to be linked to your homepage, making press releases an excellent brand-building exercise. Landing media coverage online and offline is a great way to build brand exposure.

Related: How to Write a Press Release Reporters Will Actually Read

Press release distribution

Now let’s take a look at how press release distribution works. First, you shouldn’t try to write a press release if there is nothing to write about. Journalists have limited time. The real estate on their websites is also limited. Your press release should highlight a potentially innovative employee initiative or a new product.

It would be best if you instantly grabbed the media outlet’s attention. You don’t want your press release to be deleted by mass selection before they have had the chance to read it. This also applies to the length and content of your press release. The journalist will contact you directly if they want to learn more. Stick to one topic. Now that you have your press releases, it is time to consider how they are distributed.

It all depends on whether you plan to distribute your press release yourself or hire a service to do so. You might find that your conversion rate is lower if you distribute your press release yourself. You could consider a service that does everything for you.

Press releases will be written by professional journalists to convey your news professionally. A service will write your press release for you. This is a time-saving option. It will be available for unlimited revisions and won’t be distributed until you are satisfied with it.

Related: Press Releases Aren’t Dead. Here are 4 Reasons they Remain a Valuable Tool

Implementing press release distribution into your marketing strategy

Firstly, you need to consider what your press release should be about. More and more brands are adopting a more personalized, human approach to press releases. People want reality more than ever. Therefore, true stories and meaningful stories are the best.

There is differing research on when to issue press releases; many suggest issuing them on a Tuesday or Friday at 7: 00 and 8: 00 a.m. Remember that an average of over 1000 press releases are fired into journalists’ inboxes each day, so varying the time of your release could enable yours to stand out and encourage more visibility. It may be a smart idea to share releases just a few minutes before or following the usual bombardment. Alternatively, if you choose to share your press release on social media, you want to time this when your users are most active. Because people are more active on social media during the weekend and afternoon, they are more likely to share your content. A press release distribution tool can be very useful for your SEO strategy. It can also help improve the user experience for your business.

Related: 5 Things Not to Do When Pitching Journalists

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