How Journaling Helped Me Get 10,000 Instagram Followers
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Growing up, I always loved writing. Writing allowed me to express myself and my ideas. Writing was also a great way to vent my frustrations. As I grew older, I started keeping a private journal. I struggle with journaling on a daily basis, so I would always update my private journal every six months. I was only able to get on the #buildinginpublic train after I founded Trend Watchers, my software company.
Building public is where you document your journey to start a business. When documenting your journey, you are supposed to showcase the good, bad and ugly days.
Most people build on Twitter, but I decided that Instagram was the best place to do it. To begin, I deleted my account and started over.
How journaling online grew my Instagram following
At first, I documented my journey through Instagram posts only. I would create a minimalistic graphic using Canva and then add a caption to my Instagram, sharing any lesson I had learned that week.
My Instagram posts are unique because they cover a wide range of topics.
One week I’ll share a lesson from running a business, the next week I’ll share a lesson from dating. It is impossible to predict what I will write next. Even though I don’t know what topic I will be writing about, I can predict it.
My posts are 100% based on inspiration. This makes my posts even more unique to where people want to share and read my posts. After I began posting photos of myself to go with the caption, I noticed a lot more growth on my page.
Growing up, I didn’t take any photos of myself. When I look back, I only see the photos that my parents took. I have never taken any photos of myself. I decided to change this and post high-quality photos of myself with every post. I have been doing this for more than a year and I can now look back on my life with gratitude. I can even tell you what was going on based only on the photo I am looking at.
Instagram likes it when your face is exposed. It makes you look more human. I noticed my engagement jump up by 50% when I started adding photos of myself. This organic engagement boost combined with sharing my story with the Trend Watchers customer list helped me make my way to 10,000 followers. When I first started the page, I had no idea it would make it this far, but by building in public, I have earned the following:
1. Networking opportunities
To get the most out of networking online, it is important to have your profile well put together. Once your profile is optimized, you can start following key people in your industry.
One of my favorite strategies is to follow professionals that I meet in person and have them do the same for me. I also keep my Instagram stories up showcasing my life, and usually by doing this, they will remember me. Some of these relationships go nowhere, but now and then, an opportunity will come through.
2. Dating opportunities
About 2-3 times a month, someone will slide in my DMs. These girls are great to go out on first dates. They have the same energy as I do, and it’s refreshing being around someone with a growth mindset. Whether your intention is dating or not, building an Instagram following the way that I have can help you meet new people and build meaningful relationships.
3. Customer acquisition channels
My Instagram page also serves as a way for me to acquire new customers. To build trust, I will have them follow me on Instagram if I’m selling high-ticket products. They can browse my posts and learn more about me, which will help them to see that I am trustworthy and authentic. This often makes closing the sale a breeze.
4. Amazing friendships
Women are not the only ones sliding in my DMS. Sometimes, men will also be able to see the benefits of DMS. While most of these people don’t take things seriously, I do occasionally meet someone who does. We’ll eventually meet up and talk, and before you know, we will be great friends discussing personal and business issues. This is one of the best things about documenting my journey online.
When I decided to start documenting my journey on Instagram, I did it for fun. I love having my own personal journals/databases that I can look back on and review. My public journal would grow in popularity and reach people all over the globe, something I didn’t expect. It is touching people and opening up doors that I never thought possible.
If you are passionate about writing or keeping a journal, I’d highly recommend documenting your journey online. You’d be amazed at the people you meet and the opportunities that come your way.
The author of 5 books, 3 of which are New York Times bestsellers. I’ve been published in more than 100 newspapers and magazines and am a frequent commentator on NPR.