How to Build Your Own Community and Create Raving Fans for Your Brand

How to Build Your Own Community and Create Raving Fans for Your Brand

Opinions expressed by Entrepreneur contributors are their own.

A community can be formed in many ways. It can be done socialmedia offline events, or by creating an internet forum. In order to create a community on social media, you should post content that will attract people who have similar interests as you. Make sure the content is engaging enough to keep them coming back for further. But basically, you have to execute four main things in order to get going in the right direction:

  1. Define the core values of yourself and your community.

  2. Go live on a regular basis (minimum once a week).

  3. Use the common language of your target audience (through qualitative studies and conversations, you identify pain points and needs of your audience).

  4. Co-creation of content (integrating and tagging people you interviewed in your podcast and from Q&A sessions, for example).

This is how I executed these four steps in order to build my community, and it will also work for your brand if you’re willing to execute and answer a couple of questions:

Related: 3 Examples of How to Build a Strong Brand Community

Define the core values of yourself and your community

This first step already was tough for me, because I was not really sure about my core values. I was unsure what a value was. I asked myself. I am from Germany, and being on time is also, for many people, a value. I thought about my existing clients and how they think about artificial intelligence. They all love AI and use it almost every day. One common thought I heard during my live shows was that AI was a powerful tool and that it is here to help humans. I wrote it down: “AI can be used to replace human beings. “

Another thing I thought a lot about was that I am very focused and intensely focused on these tools. I could do this all day — testing new tools and providing feedback on a regular basis — but most people aren’t interested in trying new tools. So, this is a big pain point for a lot of companies, and CEOs struggle to convince their teams because they are afraid of being replaced. So I wrote “People and Training first.” AI is second. It was logical for me to create this approach and ensure that we have the responsibility to train people to use AI in a ethical and right way. It is important to identify your people and create a community that shares core values. It can be a blog, podcast or YouTube channel. You are trying to build an audience of people who share your interests. A community is more than a group of people with the same interests. It’s more than just a group of people with the same interests. It’s also a group that shares the same values and beliefs which creates an emotional bond between them.

Values can be a powerful tool for driving change in your business, but they have to be authentic. Values can be used as a way to influence behavior, create meaning and trust for customers and employees, attract talent, set standards for quality and service, and reach business goals. A company’s values should align with its mission statement and create an emotional connection between the company and its customers. Your core values should clearly reflect who you are as an organization or company, and what you stand for.

The more clear you are about your core values, the easier it is for you to build trust with customers. So, make sure to ask yourself these questions:

  • What do you want to stand for as a company?

  • What do you want to represent?

  • What are the beliefs that drive your decisions?

Once you have the answers to these questions, make sure they are communicated internally and externally so that they guide every decision and action taken by everyone in the company.

Related: A Successful Online Community Needs These Key Elements

Go live on a regular basis (once a week at minimum)

Going live on a regular basis is one of the core components of community-building. It doesn’t have to be about your products or services. Trust is built when your message goes beyond the surface and provides real value to your community. This is a continuous process. When I first started, I spoke with my interview guests about broader topics like content marketing and sales. I was then introduced to the world AI-generated content. I want to learn more about these tools and their founders so I created a new concept and began interviewing CEOs at software companies.

Interviewing these people live helped me to establish strong relationships and I started to work more closely with them. Some became clients while others became partners and we support one another. The main point here is that going live and creating content together is a very strong approach to building trust online.

Use the common language of your target audience

This sounds like a big step, but this is really easy to do with a survey that you organize. I did a simple Google Survey and sent it to all my interview guests within the AI niche. I received responses from them with quotes, concerns, and struggles. They all agreed that they didn’t have the time or energy to create content. Even when they are CEO of an AI-generating software, they couldn’t sit down for 60 minutes to go live or write a blog article. This was fascinating for me because I didn’t have that on the radar, but through this survey, I was stepping into the conversation in their heads and using their own words for my own content campaigns.

Related: How to Build an Online Community People Will Love

Co-creation of content

This is really where the magic happens. Co-creation of content is still under the radar for many entrepreneurs. It’s simple: People support what they make. This means that if you have questions during chat or live interaction, you can create additional content based on their questions. You are repurposing their content. These people should be mentioned and tagged in your show. Upload your live show to create micro-content pieces from the larger video. People who are tagged will share it and like it, as their name appears in the content. When you do this all the time, people feel appreciated for asking questions and showing up — that’s how you build a strong community.

It is an iterative process. It is a good idea to get in touch with potential clients and cooperation partners and start talking with them. Marketers need to stop thinking too much about themselves and instead try to empathize with our clients and partners. These are the steps to help you start your own community. Follow these steps and follow them. It may not be an easy journey, but it will be worthwhile.

Read More