How to Enhance Your Rental Property Listings and Get More Units Filled This Year

How to Enhance Your Rental Property Listings and Get More Units Filled This Year

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If you’re renting properties in 2022, you’ve embarked on a profitable endeavor. There is no better investment than .real estate, as housing prices rise and rental property demand grows. But to make the most of this leasing season, you need an airtight marketing strategy. This involves creating attractive listings and advertising them online.

There are many ways to generate leads for your rental properties, from dedicated listing sites to social media. These sites will appreciate a well-written listing with attractive photos. What makes a great listing? Where are the best places to advertise in 2022? What can you do this year to ensure that your units are filled? Here’s how to maximize the 2022 leasing season with rental marketing:

Related: How to Get the Most Out of Your Rental Property Investments

Write an engaging listing

Every filled unit starts with an engaging listing. Listings should not only be eye-catching but also informative and specific. Below are the three main components of a listing and how to master each:

Headline:

A headline is one line containing all the key facts about your property. The best headlines are brief but include all the information a renter needs to decide whether a property is worth investigating further. Your headline should contain the following information: Price, number of bedrooms, bathrooms, type and location of the property, as well as the best feature or amenity. Here’s an example of a headline using this formula:

$950 1 Bed/1 Bath Apartment in Downtown Cincinnati near Fountain Square

Photographs:

Every listing needs high-quality photographs. Photos are often what determines whether a renter will click on a listing. Here’s our best advice for taking the perfect photos of your property:

  1. Use a decent camera and tripod: You don’t need to splurge for expensive equipment, but be sure the camera you use takes high-quality pictures. You can pair a decent smartphone with an inexpensive tripod if you don’t have one.

  2. Take advantage of natural lighting: Natural lighting is the most flattering in photographs. Photographs should be taken during daylight hours.

  3. Upload only high-quality files: High-resolution photos are always more attractive.

  4. Feature the most important rooms: Focus on kitchens and bedrooms. If your listing service allows you to add more, you can add bathrooms or other living spaces.

  5. Attach a floor plan: Floor plans help renters visualize the unit and decide whether it will meet their needs.

Description:

The description component is your opportunity to fill in all the property details not included in the headline. Although a concise description is preferred, it is better to include as many details as possible. Bulleted lists make your description easier to read. Be sure to include:

  • Amenities: List the features and services included in rent — such as laundry, package lockers or access to a fitness center.

  • Specifications: Get specific about the unit’s age, condition and layout. Include a list of rooms and utilities.

  • Dimensions and measurements: Exact measurements of the property help renters decide whether the size is appropriate.

  • Your pet policy: Pet owners want to know if you allow pets up front. Add information about pet fees and rent.

  • Exact location of the property: Provide the street address so renters can find it on a map.

  • Key lease terms: Are there any key terms or conditions renters should know about? Your renters should know whether the lease is month-to-month or yearly. Also, be clear about your security deposit policies.

  • Your contact information: Include your phone and email so interested renters can contact you.

Related: 15 Property Management Tips for Entrepreneurs Seeking Passive Income From Real Estate

Post your listings

Now that you’ve written your listing, it’s time to launch it online. Residential listing sites receive a high volume of traffic year-round and are great places to market your properties. Listings can also be posted on social media.

Listing sites:

A few of the most popular rental listing sites include Zillow, Apartments.com and Zumper — as well as Airbnb for short-term vacation properties. These sites receive millions of visits each day from renters. You can post and monitor your listings for free, though you might be able to pay for them. Listing sites are worth listing because they allow you to syndicate with other sites within their networks. Sites like Zillow and Apartments.com extend your listings’ reach by sharing posts across affiliated sites, such as Trulia, HotPads, PadMapper, Walkscore and Facebook Marketplace. Before you decide which site to post on, consider what you value as an investor and landlord. Apartments.com is a great site for syndication. It also syndicates with eight other sites. If price is your primary concern, you might consider Zumper or Craigslist which offer budget-friendly options. Listings are always free on these sites.

Social media:

Social media is also a great opportunity for rental advertising. Although platforms like Instagram, Twitter and TikTok are not designed for listing, they can be used for general marketing content. You can post photos of your properties, video tours, infographics, and other materials on these social media platforms.

Your presence on social media is also critical to reaching renters who still work remotely in 2022. These renters are used to shopping, learning, and working online. One way to appeal to this population is to create video showings or 3D property tours. You can interact with your units remotely and renters who are looking for properties online will love it.

Facebook marketplace:

The best social networking site for listings is Facebook Marketplace. The platform’s interface was designed for buyers, sellers, and renters. It also has a large user base that allows you to reach a wider range of renters than listing sites. Your listings can be viewed by renters even if they don’t have Facebook accounts. Facebook Marketplace offers many other features and options. Sellers can add up to 50 photographs, a Walk or Bike Score and information about nearby schools and stores with ratings and distances.

Related: How to Avoid Long-Term Rental Vacancies and Safeguard Revenue

Property management software

Your property management software platform is another tool you can leverage to maximize this year’s leasing season. Innago, Appfolio and Avail offer listing syndication similar to the ones mentioned above. The main benefit of property management software syndication is the increased number of connected sites.

For example, Avail syndicates with 11 of the top listing sites (Zillow, Trulia, HotPads, Apartments.com, Walkscore, Lovely, PadMapper, Zumper, Realtor, Doorsteps, and Apartment List). With an Avail account, you can access the platform’s syndication services and achieve an average of 18 leads in two weeks. While pricing is tiered, other platforms like Innago offer free listing syndication.

Running a rental business in 2022 is a digital endeavor. Even beginners can learn how to navigate digital rental marketing and listingsyndication. You will have plenty of leads to fill units this leasing season if you have the right tools.

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