How to Start a Blue Moon Estate Sales Franchise in 2023

How to Start a Blue Moon Estate Sales Franchise in 2023



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Blue Moon Estate Sales was established in 2009 with a mission to set new standards in an unregulated industry. A person may need an estate sale because they are going through a difficult time in their lives. One person might be moving, downsizing, or managing the belongings of a loved one. The ultimate goal of Blue Moon Estate Sales is to minimize stress and maximize results.

Helping people is what motivates Blue Moon Estate Sales, and the brand prides itself on providing excellent service to both its clients and customers. This franchisor knows how to make estate sales a simple task. It has a solid foundation that supports a reliable, repeatable business model that has proven to be a great success factor for franchisees, loyal customers, and great sales.

A Blue Moon Estate Sales franchise provides a tremendous opportunity in a growing, in-demand industry. In 2021, 6.5 million existing homes were sold in the United States. Estate sales have been conducted by small, unregulated businesses with varied results for years. Blue Moon Estate Sales experts train franchisees extensively in the art of successful marketing, acquiring business opportunities, and conducting sales. This franchise opportunity is the best time to begin a career in this field, as millions of baby boomers are in dire need of estate liquidation services.

Today, families are much smaller but own a lot more stuff – often more than can be reasonably passed down to loved ones. Franchise owners can expect a high return of investment within one to two years by taking advantage Blue Moon’s comprehensive market support, comprehensive training, and reliable strategies. They also get a steady increase each year. Blue Moon was the first company to solely focus on estate sales.

Blue Moon continues to stand out, offering franchisee candidates all of the following.

  • A low startup cost with more bang for your buck.
  • Large, protected territories.
  • Minimal inventory.
  • A low investment.
  • Brand confidence and recognition.
  • A loyal following of return customers.
  • An extensive web presence.
  • A friendly, supportive staff.
  • A proprietary digital platform.

Blue Moon’s highly scalable, home-based business model requires minimal space to store supplies and provides significant advantages, including the following.

  • Home based business.
  • Flexible work hours.
  • No accounts receivable.
  • A loyal, direct-pay customer base.
  • Effective, multi-channel marketing.
  • A proven sales management process.
  • A proven client intake process.

Blue Moon believes in going into business for one’s self, but never by yourself. You’ll get the following from this franchisor.

  • Comprehensive, hands-on training.
  • Ongoing educational resources.
  • Franchisee website maintenance.
  • Specialized support from a team of experts.
  • 24/7 access to a private community of peers.
  • Sister brand networking and referral opportunities.
  • Annual conferences.
  • National accounts.

Related: Downsizing, Death, Divorce and Debt Are the 4 ‘D’s’ of This Estate-Sales Franchise

How much does a Blue Moon Estate Sales franchise cost?

To open a Blue Moon Estate Sales franchise, here are the financial requirements, cash required and ongoing franchise fees associated with business ownership.

Initial franchise fee: $19,500 to $52,000.

Initial investment: $40,950 to $85,525.

Net worth requirement: $100,000.

Cash requirement: $50,000.

Royalty fee: 5% / 7.5%.

Ad royalty fee: 1%.

Term of agreement: 10 years.

Blue Moon Estate Sales franchising doesn’t offer in-house financing for candidates but does maintain relationships with several third-party funding sources which offer financing to cover the franchise fee, startup costs, equipment, inventory, accounts receivable and payroll. Blue Moon Estate Sales franchises do not offer in-house financing. However, they have relationships with several third-party funding sources that can provide financing to cover the franchise fee, startup costs, inventory, accounts receivable and payroll. Please refer to Item 7 of the Blue Moon Estate Sales FDD.

Related: Help Seniors Transition to a New Life

Support and training offered by Blue Moon Estate Sales franchising

Blue Moon Estate Sales franchising includes a team of highly experienced professionals working to support each Blue Moon franchisee across the country. The program is two weeks long and covers all aspects of the industry. The brand teaches marketing techniques, sales, setup, and event planning using its extensive front- and back-house marketing platform. It also teaches item assessment and identification processes, pricing strategies, and other topics.

Blue Moon is constantly investing in online marketing platforms that drive leads for each franchise owner. It also connects franchisees to an innovative sales platform that combines social media, email rewards, and sales data marketing all in one place.

The brand’s support team handles franchise development marketing to recruit new owners, corporate-level marketing to increase brand awareness and credibility across the nation, and marketing for current owners to increase brand awareness and business success at a local level. The marketing team provides training and resources for franchisees to communicate effectively with clients, customers, referral partners, and other members of the local community. The marketing team is responsible both for organic and paid efforts. This includes but not limited to: Search engine optimization, advertising, analytics, graphic design and copywriting, social media, print collateral, radio, podcasts, video development, and copywriting.

How can you find out more details on the Blue Moon Estate Sales franchise?

Running estate sales is fast-paced, fun and a lot of work. Blue Moon is looking for energetic, motivated candidates. Passion for the business, whether it’s through a love for history, resale or antiques, art, or collectibles, is essential. Blue Moon’s clients often experience stress due to major life changes.

With this in mind, the brand’s ideal candidate has the following characteristics.

  • Exceptional ethics.
  • High energy and drive.
  • Strong communication skills.
  • Respect and compassion for others.
  • A willingness to follow a proven system.
  • A passion for the industry.
  • A business mindset.

Each Blue Moon Estate Sales location is home-based, and franchisees can set their own hours. There are no restrictions on hours of operation in a retail environment. Blue Moon Estate Sales is not a retail storefront. All sales are done in the clients’ homes and require very little space for supplies.

Blue Moon Estate Sales is one of the few franchises that strikes all the right chords with people looking to earn a good living while making a difference in others’ lives. If you are willing to work weekends and get your hands dirty, Blue Moon Estate Sales might be the right company for you.

To request more franchise information on franchise ownership, please visit the Blue Moon Estate Sales brand page here on Entrepreneur.

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