Internet Stumped Over Value Brand Company Cracking ‘Fastest Growing Companies’ List

Internet Stumped Over Value Brand Company Cracking ‘Fastest Growing Companies’ List

Despite the fact that Americans have cut back on their spending, some companies continue to grow at an impressive rate.

Such were the results of Morning Consult’s Fastest Growing Brands Report for 2022, which analyzed 1,689 brands that U.S. adults purchase to see which received the highest growth levels over a one-year period.

The company surveyed subjects by asking them if they would consider purchasing from the brand during the month of October 2022 and subtracted that number from respondents that said they would consider purchasing from the brand during the month of January 2022. They then ranked the brands from No. 1 to No. 2. Then, they ranked the brands from 1 to No. 20.

Meta was the top-ranked adult brand (from Baby Boomers to Gen Z), followed by Crocs, Beats, and then Beats.

But Twitter users were able to spot a particularly eyebrow-raising and out-of place brand that made this year’s list: Great Value Cream Cheese. It clinched the No. 8 spot. The company saw a 2.5% increase in sales from January to October to much confusion on the internet.

Sorry but imagine getting bodied by Great Value Cream Cheese I would not show my face at Brand High School for a week https://t.co/ioK8eeRiBz

— Head Elf Austin (@sailorsctaustin) December 6, 2022

Can anyone give some insight on why Great Value Cream Cheese is #8 fastest growing brand pic.twitter.com/b1CefUqrmu

— Make It Make Sense (@FuckAlllThat) December 7, 2022

Proud to see my years of supporting Great Value Cream Cheese is finally starting to pay off. https://t.co/TEybxuJCat

— colton (@ColtonMosley3) December 6, 2022

Other brands on the list decided to get in on the fun and also comment on the dairy spread’s appearance on the list, including No. 20 Four Loko and No. 6 Zelle.

Humbled to come in 2 spots ahead of Great Value Cream Cheese! https://t.co/VBmfo11eGs

— Zelle (@Zelle) December 6, 2022

We’re honored just to be mentioned in the same breath as Great Value Cream Cheese. #GoSpo pic.twitter.com/bEWPgtqENy

— Spokane Indians (@spokaneindians) December 7, 2022

Clearly the move is to collab with great value cream cheese and dominate the dairy/drink market

— Four Loko (@fourloko) December 7, 2022

Many credited the brand’s rise in popularity to the popular crockpot recipes on social media, which often call for cream cheese in the dish like “TikTok Chicken.” People are trying to save money with rising inflation. Great Value Cream Cheese is sold exclusively at Walmart and is almost $1 less than Philadelphia brand on Walmart’s website.

@lilmama.xoxoxo Serve w/ garlic bread, salad, rolls, etc! So yummy #crockpotrecipes You Proof – Morgan Wallen

The creators of the study note that the food and beverage industry performed exceptionally well amongst all generations, citing lower price points and consumers being more conscious of affordable options. It should be noted that overall purchasing consideration fell by -1. 37 percent year over year versus 0. 44 in 2021 and 0. 32 in 2020.



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