Internet Stumped Over Value Brand Company Cracking ‘Fastest Growing Companies’ List
Despite the fact that Americans have cut back on their spending, some companies continue to grow at an impressive rate.
Such were the results of Morning Consult’s Fastest Growing Brands Report for 2022, which analyzed 1,689 brands that U.S. adults purchase to see which received the highest growth levels over a one-year period.
The company surveyed subjects by asking them if they would consider purchasing from the brand during the month of October 2022 and subtracted that number from respondents that said they would consider purchasing from the brand during the month of January 2022. They then ranked the brands from No. 1 to No. 2. Then, they ranked the brands from 1 to No. 20.
Meta was the top-ranked adult brand (from Baby Boomers to Gen Z), followed by Crocs, Beats, and then Beats.
But Twitter users were able to spot a particularly eyebrow-raising and out-of place brand that made this year’s list: Great Value Cream Cheese. It clinched the No. 8 spot. The company saw a 2.5% increase in sales from January to October to much confusion on the internet.
Sorry but imagine getting bodied by Great Value Cream Cheese I would not show my face at Brand High School for a week https://t.co/ioK8eeRiBz
— Head Elf Austin (@sailorsctaustin) December 6, 2022
Can anyone give some insight on why Great Value Cream Cheese is #8 fastest growing brand pic.twitter.com/b1CefUqrmu
— Make It Make Sense (@FuckAlllThat) December 7, 2022
Proud to see my years of supporting Great Value Cream Cheese is finally starting to pay off. https://t.co/TEybxuJCat
— colton (@ColtonMosley3) December 6, 2022
Other brands on the list decided to get in on the fun and also comment on the dairy spread’s appearance on the list, including No. 20 Four Loko and No. 6 Zelle.
Humbled to come in 2 spots ahead of Great Value Cream Cheese! https://t.co/VBmfo11eGs
— Zelle (@Zelle) December 6, 2022
— Spokane Indians (@spokaneindians) December 7, 2022
Clearly the move is to collab with great value cream cheese and dominate the dairy/drink market
— Four Loko (@fourloko) December 7, 2022
Many credited the brand’s rise in popularity to the popular crockpot recipes on social media, which often call for cream cheese in the dish like “TikTok Chicken.” People are trying to save money with rising inflation. Great Value Cream Cheese is sold exclusively at Walmart and is almost $1 less than Philadelphia brand on Walmart’s website.
The creators of the study note that the food and beverage industry performed exceptionally well amongst all generations, citing lower price points and consumers being more conscious of affordable options. It should be noted that overall purchasing consideration fell by -1. 37 percent year over year versus 0. 44 in 2021 and 0. 32 in 2020.
‘No One Believed’ This Black Founder Was the Owner of a Liquor Brand in 2012. He launched to great acclaim, but then lost it all. Here’s how he made a multi-million-dollar comeback.
Inspired by Elon Musk’s Twitter Takeover, Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company
These Brothers Transformed a High School Project into the Largest Online Soccer Shopper of All Time. Here’s What the World Cup Means for Business Now.
‘I Just Lost All My Life Savings’: Michigan Woman Lost $15,000 in Facebook Marketplace Car Scam
This Founder Was Dismayed by Food Waste in the Restaurant Industry, So She Started a Zero-Waste Grocery Line That Now Caters Events for Nike
Netflix’s Secret Club Allows Members to Preview Content Before Anyone Else — But There’s a Catch
Franchising could be the key to reaping the benefits of a down economy. Here Are 5 Reasons Why.
I have been writing professionally for over 20 years and have a deep understanding of the psychological and emotional elements that affect people. I’m an experienced ghostwriter and editor, as well as an award-winning author of five novels.