NBCUniversal Reality TV Streamer Hayu to Launch in Central and Eastern Europe
“This builds on the ongoing success of the service in other European markets and will bring the number of territories for the streaming service to over 40,” said the company, part of Comcast’s entertainment arm NBCUniversal. The streamer will be available in new territories directly-to-consumer, “on a full range of devices – mobile tablet, TV console, and web.”
Hayu offers more than 300 shows and more than 9,000 episodes of reality TV content, including such franchises as The Real Housewives, Below Deck and Million Dollar Listing. It also offers programming in English in unscripted sub-genres like home and design, dating and cooking, crime, and fashion. The company stated that subscribers don’t need to worry about spoilers because the vast majority U.S.A. shows can be accessed on Hayu the same day they air.
“As the destination of world-renowned reality programming, this expansion to Central & Eastern Europe continues our goal to super-serve the best reality TV to even greater audiences,” said Hendrik McDermott (managing director, direct to consumer, global at NBCUniversal). “We are thrilled that we have launched our direct-to consumer subscription streaming service in the region. We look forward to partnering platforms and telcos to help their young female audience .
Hayu launched in the U.K., Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. Canada followed in September 2018,, with the Benelux countries being included in December 2018.. The service was then made available in Southeast Asia, including the Philippines, Hong Kong, and Singapore in October 2019,. In November 2020,, it was launched in Germany, and Austria. In 2021, Hayu was launched in Spain
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