Pinterest Expands Content Efforts With Multiyear Tastemade Deal

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Pinterest and Tastemade have inked a multiyear content deal that will see the food and lifestyle company produce 50 new shows, events and live programming for the social platform.

Programming will be available through 2023, later in the year, according to the companies’ Tuesday announcement. The new shows will be exclusively available on Pinterest. They will feature top creators from Tastemade and Pinterest across the U.S., Europe, Latin America, and Asia Pacific.

Tastemade also hosts in-person events for Pinterest creators at its studios located in Los Angeles, London and Tokyo.

This is Malik Ducard’s first major deal since he joined Pinterest from YouTube in October. (Axios first reported the deal on Tuesday. )

” “As one our largest video partners worldwide, I’ve been so impressed with how Tastemade has expanded its platform, consistently delivers engaging and valuable content on Pinterest,” Ducard said in a statement. “This is a natural extension to our existing partnership as Pinterest scales its content creator efforts and our content creation efforts. I’m thrilled that we can build something bigger to inspire Pinners around the world .”

With Pinterest, Tastemade will be expanding its focus areas into beauty, fashion and fitness. This is in addition to its established presence in food and travel.

” The biggest media trends are now in video and creators – and this partnership addresses them all at global scale,” Larry Fitzgibbon, Tastemade CEO and co-founder, stated. “We have a long track record of deeply engaging the Pinterest audience and are excited to take even more Pinners from inspiration to realization through video storytelling.”

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