#RedCupRebellion: Thousands of Starbucks Workers Strike During One of the Company’s Most Popular Days of the Year

#RedCupRebellion: Thousands of Starbucks Workers Strike During One of the Company’s Most Popular Days of the Year

A beloved holiday from Starbucks was turned into a means of demonstration by disgruntled employees as strikes broke out across the country on Thursday.



Twitter

Over 2,000 Starbucks employees at 112 locations went on strike during Starbucks’ Red Cup Day, a one-day event where customers can order any holiday-crafted beverage and receive that year’s special edition of a free, reusable red cup (while supplies last, of course). The holiday is often fraught with chaos, with people lining up to get one. This year, however, chaos reigned. Strikes organized by a national labor union used the day as a platform to attack Starbucks. This was in spite of the ongoing fight for national Starbucks store unionization.

Related: ‘What a Pleasant Surprise to Brighten My Morning’: Starbucks Is Giving Out Freebies and Customers Are Ecstatic

Throughout the day on Thursday, #RedCupRebellion trended on Twitter, with many posting in support of workers’ unionization efforts and others documenting scenes from the strikes.

#RedCupRebellion is going strong in Philly!! pic.twitter.com/ChSSUXEDW3

— PJB Workers United (@PJBWU) November 17, 2022

There’s power in a union. #redcuprebellion pic.twitter.com/iCxjGiKZbp

— Michelle Eisen (@michelleeisen) November 17, 2022

Red cup day is Starbucks most profitable day of the year and despite all that profit, Starbucks is STILL refusing to work with the union. So @SBWorkersUnited is striking today. SUPPORT THE UNION. DON’T CROSS THE PICKET LINE. #redcuprebellion

— victoria hammett (@HammettVictoria) November 17, 2022

We all need to show @Starbucks that we are FED UP with their treatment of workers! #redcuprebellion pic.twitter.com/oX65cMTjv3

— Jorts (and Jean) (@JortsTheCat) November 17, 2022

We’re making a list and checking it twice! Union busters are not nice. Fair contracts are coming to town! #redcuprebellion pic.twitter.com/W3LKJPdc0l

— Starbucks Workers United (@SBWorkersUnited) November 17, 2022

Starbucks is being accused of several anti-union actions, including retaliating against employees who expressed interest in creating or joining a union and offering additional benefits and raises to non-unionized stores.

The first-ever Starbucks store to unionize was one located in Buffalo, New York in December 2021.

Starbucks was down just over 14.3% in a one-year period as of late Thursday afternoon.



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