Religion of Sports Raises $50M in Series B Funding Round Led by Shamrock Capital
Religion of Sports, the media production company founded by Gotham Chopra, Michael Strahan and Tom Brady, has raised $50 million in a Series B funding round led by Shamrock Capital and joined by Elysian Park Ventures and Cerro Capital.
Chopra informs The Hollywood Reporter the raise will be used for “growing the company from the production model, which has been what we have operated within for a long while, to truly controlling our destiny.” Bet on the stories you believe in .”
to really put your money on yourself.
” “It is investing into content, building IP and expanding into other formats, areas,” he says.
Religion of Sports relied on its founders’ relationships with athletes to highlight sports and sports-related content. However, the company claims that it will now be investing in new genres and formats with its new funding.
” “Obviously, we have been very sport-centric, a particular type of premium content and all that will stay, but also expanding a little outside of that, including some non-sports projects right now,” Chopra states.
“Greatness doesn’t just exist in the worlds of sports, they also have the great talent they have been covering but it can also be found in other verticals,” Shamrock Capital partner Andy Howard says.
With streaming services growing rapidly and sports streaming still relatively new relative to entertainment, it is clear that there will continue to be a demand for premium content. RoS hopes to fill that gap.
RoS made a name for themselves with documentary fare such as Kobe Bryant’s Muse , and Man In the Arena ,, which profiles Tom Brady. It recently expanded into scripted TV and film, and inked an content deal that covered scripted and podcasts with Skydance Sports. RoS has produced content for Netflix, Apple TV , and ESPN.
“The strong demand for premium nonfiction content by consumers and streaming services alike is a major driver. Howard states that Religion of Sports is at the forefront of such. We have been following their track record and their track record for a while, but what really makes Religion of Sports stand out is three tenets they bring to their storytelling. They are trust, collaboration, and their unique relationships that allow them to tell these touching stories, which can be distributed across many platforms .”
Elysian and Advancit Capital were the original funders of
RoS, which is now headed by Shari Redstone. Shamrock, meanwhile, specializes in entertainment and media assets, with investments in companies like the ad tech firm EDO, AdWeek and FanDuel. It was originally founded in 1978 as the family office for Roy E. Disney, but has since grown into an institutionally supported investment firm.
I’m a journalist who specializes in investigative reporting and writing. I have written for the New York Times and other publications.