Rihanna Tapped as 2023 Super Bowl Halftime Show Performer

Rihanna Tapped as 2023 Super Bowl Halftime Show Performer

The 2023 Apple Super Bowl Halbtime Show has found its main act.

Rihanna has signed on to perform at the mega-event, which is set to take place during Super Bowl LVII Feb. 12 just outside of Phoenix, Arizona.

DPS with Roc Nation, Jesse Collins and Jesse Collins will produce this telecast. Hamish Hamilton will serve as director. Roc Nation will also double as the strategic entertainment advisor for live performances.

“Rihanna, a generational talent, is a woman from humble beginnings who has exceeded expectations at every turn. Born on a small island in Barbados, who went on to become one of the most famous artists of all time. Jay-Z stated in a statement that he was self-made in entertainment and business.

“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, added in his own statement. “Rihanna has been a cultural and iconic figure throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

The Super Bowl Halftime Show is a huge musical event. Performers often go all out for their performances and guest appearances are a regular occurrence. 2023 will mark the first year Apple Music will present the event’s presenting sponsor , taking over Pepsi which had sponsored it for the past decade. Apple promises behind-the scenes previews and other content before the big game.

Oliver Schusser from Apple Music and Beats, stated that Rihanna is an amazing recording artist and a favourite for millions of Apple Music customers worldwide. “We are thrilled to partner with Rihanna and Roc Nation to bring music and fans a memorable show — what an amazing artist for the inaugural Apple Music Super Bowl Halftime Show .

Over the next few months, Apple Music’s various social media platforms will release more details about the show, including sneak peeks.

The 2022 halftime show featured Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent performing at SoFi Stadium. Beyonce, Lady Gaga, and The Weeknd were among the other performers.

The halftime show has grown beyond the performance. Artists use the event to announce new tours or albums. Documentary cameras are often used to capture the preparation and lead up to the big event. The NFL says the 2022 Pepsi Halftime Show was viewed by more than 120 million people, underscoring the reach of the platform.

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