Sammy Hagar and Guy Fieri Reveal The Two Key Ingredients of Entrepreneurial Success

Sammy Hagar and Guy Fieri Reveal The Two Key Ingredients of Entrepreneurial Success

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John and Paul, then John and Oko. Jackie Chan and Chris Tucker. Will Smith and Tommy Lee Jones. We’ve had some great pairings on screen, on stage and in the recording studio. But mixing sectors is giving us a new life and energy.

Rocker Sammy Hagar is a true gentleman and a great friend. Guy Fieri is the one we are referring to.

Hagar, like Fieri, are both from small California towns. They share a love for entertainment and experience. They continue to bring that to consumers through more offerings from the company Santo Spirits ..

Entrepreneur spent time with the duo to dig deeper into the roots of their partnership and, more importantly, friendship.

Known affectionately as the “Godfather of Tequila,” Hagar has been on the spirits scene long before Ryan Reynolds, George Clooney, Conor McGregor, Bryan Cranston, or Charles Barkley cashed in on the distillery run that has made billions worldwide.

Hagar credits much of his success within the spirit industry to his comforting roots in the Salinas, California lettuce fields. “We were poor growing up, but we always had a vegetable garden. My grandma and mom canned everything. He says that we ate good tomatoes all year. Hagar recalls the aroma wafting from his grandfather’s trailer-turned-Italian-bistro. “He made his own pasta, cheese, and olive oil. He even made his wine! I used to walk towards his trailer and it was almost like a deli. It smelled so good! “

Related: ‘No One Believed’ This Black Founder Was the Owner of a Liquor Brand in 2012. He launched to great acclaim, but then lost it all. Here’s how he made a multi-million-dollar comeback.

The romanticism of his relationship with food and family emanates in his description and experience of flavors today. Although he didn’t intend to start a spirits business, he was drawn to the good taste of food and drink like many other things in his life. Hagar leans into the quality of the food and spirit industry, maybe because he only first experienced a restaurant at the ripe age of 24.

Wine is Hagar’s first love. After a few unexpected turns, he ended up in Jalisco Mexico sipping tequila. The Cabo Wabo venture was only the beginning. “Good tequila tastes like earth with salt and citrus. There are many overtones. They can be fruity, herbaceous or limit. Santo Tequila Blanco can be drunk by itself. It has so many notes. “

“Fieri cultivates peaches all around the distillery. You can smell and taste the peaches. It’s a wonderful agave spirit. Out of a Blanco tequila, I can name 15 different things that I smell in ours because there’s nothing else in it. Some people might think it smells like honey or sugar because they add agave syrups to it. Many tequilas are not as pure as they should be. “

Before tequila, Fieri was drinking the Kool-Aid

Years before Fieri was smashing flavor profiles on our screens, he was selling Kool-Aid in his neighborhood. Known for rolling his sleeves up, Fieri literally dipped his youthful arm into pitchers of the iconic 80’s beverage until his father noticed. After he saw me with a purple arm, my dad kicked me out the Kool-Aid shop. My dad busted me after I lost my stirring stick. My dog stole it. He said, “That’s it, you are out.” The budding beverage king learned valuable lessons as an entrepreneur. “I was always a kid and had several businesses. Growing up in Ferndale, California, I was an aspiring entrepreneur. Tourists were always coming through my businesses. I would buy penny candy from the candy shop and then sell it to the street in my little cardboard booth. People couldn’t believe that this little boy was making money. Fieri’s entrepreneurial Kool-Aid days may be over, but he still made a profit selling beverages (albeit alcoholic).

Enter the dream team

When Hagar sold Cabo Wabo, Fieri was crushed — his restaurant self-reported selling more Cabo Wabo than any restaurant in the country.

They talked. Hagar was ready for a relaxing time and to enjoy the well-earned drinks that had established his position as an entrepreneur. Fieri wanted to team up with Hagar to start a spirits company, but Hagar was reluctant. Hagar replied, “Call me in a decade and maybe I will be ready.”

Fieri was available, even though the decade had bloated a few years prior to circling back with Hagar. Santo Spirits was founded when Hagar answered the call.


For decades Hagar has approached life and business, aiming to be the best. “Quite honestly, I thought that if I couldn’t sing better than David Lee Roth, I wouldn’t have joined Van Halen.” By all accounts, Hagar has found a bandmate in Fieri that embodies a key element of success for entrepreneurs — complementary skills and a matched passion for winning.

Fieri provides advice for entrepreneurs in something he adlibs the 25/8 rule. “If you don’t have spark, then you don’t have sh-t. It takes hard work. It’s one reason this country was founded and it’s also a testament to the sacrifices made by our veterans. Get the 40-hour workweek out of your mind. You’ve got to work 24/7, and in my book, it’s more like 25/8. But it’s important to remember that you also live 25/8. You shouldn’t separate work and your personal life. Make them both one and the same thing. “

Hagar achieved corporate success through the establishment of a reputation and beliefs that allowed him passion over profit in his pursuits other than music. “I was a musician and have had more success, fame and fortune than anyone could wish for in their lives.” It was pure passion and creativity that drove me to start business deals. I also had a strong connection with music. Hagar has made it his personal business. He finds peace and reward in the Hagar Family Foundation, which provides services for children and families in dire need. Hagar grew up poor and still sees his job is helping communities and giving back.

Hagar was born to a mother who, with the help of an unexpected supporter, received typing classes that led to a job in the office and away from field work. Hagar often says, “What if?” What if she wasn’t so lucky? “

Don’t think a little tequila will make these two happy. Hagar and Fieri discovered the entrepreneurial recipe that celebrates friendship and revenue, and adds a touch of legacy to personalize their business of experience.

Most entrepreneurs who read “how to” books on entrepreneurship laugh at friends starting businesses together. I think spirits and rock-n’roll are a little more exciting than widgets. Hagar and Fieri will rock the sipping industry, while most of us rock our email and spreadsheets. Salud!

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