Sky to Launch Ad-Free Kids Channel
Sky subscribers who have Sky Kids will be able to access it for 6 pounds per month. Sky streaming subscribers who have Sky Now subscribers that have the 9. 99 one-month entertainment membership.
The company announced Tuesday that it will launch a new linear channel dedicated “from February 2023, Sky Kids” to support families and entertain children (ages 1-7). “Home to ad-free 24-hour programming, the new channel will showcase quality Sky originals and big names that kids love and parents can trust.”
The Sky Kids package currently includes eight channels for children from entertainment giants Paramount Global and Warner Bros. Discovery, as well on-demand viewings of your favorite shows.
“Seamlessly integrated into the Sky Kids package, which already offers 10,000 episodes of kids’ content on demand and a variety of partner channels, such as Nick Jr., Cartoon Network and Nickelodeon, the new linear channel will give viewers access to a raft of new Sky original programming and franchise favorites,” Sky said.
The channel promises to help parents manage their daily routines with programming that is designed to complement their busy days. Content will include arts and crafts, music, dance, and fitness.
“Millions of our customers love watching our original shows on-demand. But, families with younger children have told us that watching linear channels is an important part their day. So, we listened and have expanded our Sky Kids offering at no additional cost,” Lucy Murphy, Sky’s director of kids content, said.
According to the company, the new Sky originals will air on the channel. Fearne Cotton, TV host and author, executive produces My friend Misty (for ages 5 and up), “which sees animated misty set out for kids’ emotional resilience.” “Misty surprises children with magical visits. She helps them deal with their feelings, good and bad. She also provides practical exercises and tips to help them in difficult situations.
Cotton said, “This show will introduce you to a host characters and situations that can present us with different emotions.” Misty is there to help the children through their emotions, while also causing some mischief. It’s a fun, colorful, and explorative show that both children and parents will enjoy.”
Next year, Sky original Ready will also be available. (ages three and up), “based upon the beloved character Eddie who is autistic,” said the firm. “We see him go through new experiences and situations, such a trip to the barber’s. So when he meets this in real life, we’re ready to go.”
The new Sky Kids channel will also feature Dino Club (ages 4 ), which “allows viewers to discover the strangest, most surprising truths regarding dinosaurs as they journey through an incredible virtual land of these prehistoric giants.” According to the company.
Existing Sky Kids originals set for the linear channel include MC Grammar: Wonder Raps, Draw With Will, The Brilliant World of Tom Gates, Morph and The Very Small Creatures.