Supercharge Your Business With New Metaverse Tools and Interactivity
Opinions expressed by Entrepreneur contributors are their own.
There are many ways to describe what we call “digital” or virtual worlds. These worlds allow you to communicate, explore, and collaborate in all kinds of experiences.
Since COVID-19 hit, we’ve seen much-heightened interest on almost all digital platforms: Video conferencing apps, television streaming and social media have all soared in activity. Much of this activity was related to the deployment of pre-existing infrastructure before global lockdowns prompted the need for virtual environments and electronic tools that can reach all corners of the globe.
Video conferencing was often a second, third or fourth form of communication, however during the pandemic, these utilities became vital. A simple Zoom call or a WhatsApp chat group could technically be considered a “meeting in the metaverse. “
Additionally, with the cosmic rise of NFTs, gaming environments, virtual meeting spaces, remote concerts, audio-only apps, and video platforms, and with investments in virtual real estate and metaverse companies already booming, the market is only now starting to fire up.
Defining our terms
“Metaverse” was originally coined in Neal Stephenson‘s 1992 science fiction novel Snow Crash, where humans, as programmable avatars, interact with each other and software agents, in a three-dimensional virtual space.
The term simply refers to remote digital environments (usually hosted in the cloud somewhere) with enhanced communication, engagement, and interactive elements such as the ability to walk around virtually, talk to others or collaborate on virtual activities.
Metaverse, as a label, is pretty agnostic to the platform, type of technology, process, or environment it’s being hosted in, and many others have now expanded on that definition, creating their own niche names, such as Marvel‘s Spider-man: Into the Spider-verse or Fluf World‘s, Futureverse — of which Keanu Reeves in an honorary board advisor — or Decentraland, (one of the most widely known in the Web 3.0 and NFT space).
A plethora of platforms
As such, the metaverse (or whatever each creator calls it) is still very much in the inception stage and being built across the board, with many still under the radar, and with that will come many different forms of virtual reality environments.
My company recently launched our own metaverse experience so as to premiere our new series on the blockchain industry entitled “NFTme.” We created a custom Red Carpet Premiere Experience where the featured guests, VIPs, industry journalists, and entertainment professionals could meet and catch an early glimpse of the show before it hit screens worldwide. It was a first in the entertainment industry.
I was skeptical about the event’s success, but it was amazing. Our metaverse allowed us to create an experience that anyone could access from any device, including a smartphone, desktop or VR headset, by simply clicking a link. Feel free to dive in and experience the NFTme Metaverse for yourself, which is now open to the public. It’s just the beginning of the global experience. While it will undoubtedly consume more time than social media, it will also provide us with more access, interaction, and experience for those of us who can’t travel to the Metaverse.
I have been writing professionally for over 20 years and have a deep understanding of the psychological and emotional elements that affect people. I’m an experienced ghostwriter and editor, as well as an award-winning author of five novels.