These 2 Mental Models Are Highly Effective in PR

These 2 Mental Models Are Highly Effective in PR thumbnail

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Mental Models are frameworks that help people understand and organize complex information. Mental models can be used in many areas, including psychology, cognitive science and architecture. They are also used in management and marketing. Mental models can be used to understand any system or conflict. This article will discuss two mental models that are useful for PR. I will also show how these mental models interact and complement each other.

The Pareto Principle in PR

The Pareto Principle is a law of nature which states that, for many events, roughly 80% of the effects come from 20% of the causes. The principle is named after Vilfredo Pareto, an Italian economist who made the discovery in 1906. He observed that 80% of Italy’s land was owned by 20% of its population, and he found similar distributions everywhere he looked. How does this principle translate into PR. Let’s take a closer look at how this principle translates into PR.

Early on, when you start earning media coverage for your brand, you notice that 20% of the coverage leads to 80% of your brand awareness, website visitors and social sentiment. Two of your ten first articles will go viral, which will have a major impact on your business.

Well, now you might be thinking to yourself, “Why not just aim for the 20% coverage?” Let me tell you the truth:

While analytics can help to predict which type of article will perform best, there are many dynamic variables that you don’t have control over in PR. These include how a journalist frames a story, how viral it will go on social media, or if Elon Musk is mentioned in the same day.

So what can we do to recognize the Pareto Principle of PR? While analytics cannot do all the work they can certainly make a significant contribution. My PR agency, for example, uses advanced analytics software to track storylines, articles and social media sentiment in order to gain more insight into how a specific story or angle will be able to perform. This increases the chances that the PR strategy we have set up will be more effective for the brand. I have found another solution. It is extremely effective and crucial for PR.

Related: 9 Powerful Ways to Use the Pareto Principle in Marketing

The Compound Effect in PR

The Compound Effect principle is a strategy for compounding small gains over time to achieve large, long-term results. The principle is based upon the belief that small actions can lead to large-scale positive outcomes if they are repeated over time. It states that the benefits of an action will increase exponentially if it is repeated more times. What is the Compound Effect in PR? Let’s take a closer look.

Remember when we talked about the Pareto Principle (80/20)? PR is a long-term phenomenon. Even the 80% of the coverage that did not go viral, like the 20%, is still indexed on Google search and creating a variety of touchpoints over social media. This is a very important insight. Brands that go all-in on PR and do it consistently, without just trying to hit a very specific target publication, are able to compound their way into efficient brand awareness, website traction and strong thought leadership presence.

How can we incorporate both the Pareto-Compound Effect principles?

I am glad you asked (or I asked myself). The way to incorporate these mental models into PR is to initially create a PR strategy that focuses on messaging and a targeted audience. As you begin to gain media coverage and gain more insight and analytics, you can structure your next PR strategy accordingly. Your goal should be to create momentum for your brand and provide value to your audience. You will see the score rise, just as Bill Walsh, the legendary football coach, said. “

Related: 7 PR Growth Strategy Tips for Startups in 2022

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