‘They Gave Us All the Free Stuff’: A Look Inside Amazon’s Lavish Mexican Retreat for Influencers
Social media celebrities are known for promoting lavish lifestyles. They may be unboxing gifts, modeling designer clothes, or documenting tropical vacations.
But there’s usually a catch, of course, and the essence of the influencer marketing industry is that these free items get posted to social media channels with a large base of followers. These tactics have helped businesses large and small, and even Amazon is no exception.
Last month, the company flew a dozen of the top Amazon Influencers to a private retreat in Mexico aptly dubbed the Amazon Resort.
The trip was a treat for influencers. They were treated to spa treatments and gourmet dinners and cocktail hours.
Amazon Influencer Program
“The goal of the Amazon Resort trip, and all [Amazon Influencer Program] events, is to provide educational and networking opportunities for creators,” an Amazon spokesperson told Entrepreneur. AIP is proud to be part of the creator community. Not only does it offer creators the opportunity to make revenue, but also serves as a facilitator of networking opportunities, sharing of best practices, and supporting the growth and development of creators large and small. AIP hosted the Amazon Resort event in Todos Satos, Mexico as part of an ongoing series of events to bring creators together and offer educational opportunities. “
Amazon also created a pop-up store with sections like “Internet’s Most Famous” or “Most Loved”, where guests could choose and take home their favorite items.
“They gave us all the free stuff in this bag, we didn’t have to ask for it,” one influencer, Kirsten Titus, said during her vlog of the experience on her YouTube channel.
Titus, who boasts 6.8 million followers on her Hawaii-based TikTok account, documented the three-day trip with her sister in tow and featured other popular Amazon Influencers like Lauren Wolfe (768K followers on TikTok) and Hannah Harrell (3.3M followers. )
“I’ve never touched water in a foreign country in my entire life,” Titus told her viewers on the second day of the trip. “Anyway, I know that I always say it because I mean it, especially when it comes to doing things that I would never have done without you guys. It’s just amazing that I have the chance to do these things because you guys are so awesome. “
Amazon Influencer Program
However, creators weren’t required to post on Amazon Resort trip.
Content creators can earn commission through Amazon’s Influencer program. They can create an Amazon Storefront and link their URL and affiliate links to the respective social media pages.
” The Amazon Influencer Program is constantly innovating for creators to improve our program,” stated Meredith Silver (director, creator growth at Amazon) in an email. We provide support, education, and inspiration to help them build profitable content creation businesses that promote the Amazon products and services they love. Events specifically are a chance for us to connect in person, and facilitate a sense of community among our creators, to educate and inspire them, and to thank them for being part of our program. “
The Amazon Resort trip took place in mid-May, just days after the retail giant reported its less-than-stellar Q1 2022 earnings and saw a single-day 12% plummet in valuation. The company also reported a $3.8 billion quarterly profit loss, compared with an $8.1 billion profit gain in Q1 of 2021.
” We’ve received positive feedback form attendees, who let our know that they had a great experience, learned a lot about it, formed relationships with other creators and would love to go back,” an Amazon spokesperson stated.
Amazon was down just over 39% year over year as of late Tuesday morning.
I’m a journalist who specializes in investigative reporting and writing. I have written for the New York Times and other publications.