Ticketmaster Apologizes to Taylor Swift Over Sales Disaster
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Ticketmaster regrets Taylor Swift’s “excruciating” experience of watching her fans go through the equivalent of “several bear attacks” to get tickets for her next tour. Swift had blamed the company for the ticketing system’s failure. The company issued a statement Friday night.
Ticketmaster said it strives “to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift ‘The Eras’ Tour. “
We want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. We feel we owe it to everyone to share some information to help explain what happened: https://t.co/1Gn4kRIvq8
— Ticketmaster (@Ticketmaster) November 19, 2022
“First,” the statement continued, “we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets.” It went on to detail the reasons why the system was not working and how many people had problems purchasing tickets.
Ticketmaster claimed that it was able to handle a large number of customers in the past. “However,” the statement stated, “This time the staggering amount of bot attacks and fans who didn’t have codes drove unprecedented traffic to our site, resulting at 3.5 billion total system request – 4x our previous peak. “
The company decided to slow down certain sales and “push back” others to allow its systems time to stabilize and handle this load. According to Ticketmaster, the tradeoff resulted in some fans experiencing longer wait times and more congestion. “
The statement closed on a positive note, however, reporting that more than “2 million tickets were sold on Ticketmaster for Taylor Swift | The Eras Tour on Nov. 15 – the most tickets ever sold for an artist in a single day. “
The apology comes after the New York Times reported that the Dept. The Department of Justice is investigating Ticketmaster Entertainment owner Live Nation Entertainment for possible abuse of its power over the multibillion dollar live music industry. “
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