TikTok Star and Author Tabitha Brown’s First Target Collection of Summer Staples Has Arrived

TikTok Star and Author Tabitha Brown’s First Target Collection of Summer Staples Has Arrived thumbnail
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Tabitha Brown‘s sunny style arrives on Target shelves today. The CAA-repped TikTok star and author has released her first collaboration with the retailer, and it’s filled with statement-making womenswear, home goods and more for staying in a summer state of mind.

Priced from $15 to $44 (with most pieces under $30) and available in sizes XXS to 4X, today’s drop is the first of four limited-time collections that will be released throughout the year and comprises clothing, swimwear, jewelry and accessories. Target says the designs are “bursting in bright hues and bold prints that capture Tabitha’s vibrant and inspiring style.” Upcoming capsules include kitchenware, home decor, and entertaining essentials.

The collection features eye-catching patterns such as tropical florals and polka dots, as well as citrus prints, leopard, and other prints. There are many wardrobe staples for the beach or pool, including jumpsuits and midi dresses in sleeveless, puffy-sleeved, and tie-front silhouettes, graphic tees, breezy shirtdresses, pants, maxi skirts, one-piece swimsuits, bikini separates, and more in inclusive sizes. The collection also includes rattan clutches with lemon shapes, straw sunglasses, straw hats and hair accessories, as well as beach towels.

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Courtesy of Target

“As a small-town girl, I grew up with big dreams and now, those dreams have become a reality,” the 43-year-old says in a statement. “Target made it easy for me to feel valued and gave me a safe place where I could express myself fully. Joy is found in freedom. This allowed me to be my authentic self throughout the entire design process. I hope my collections bring joy, love, and optimism to Target guests .”

The social media star and actress released her first cookbook, Feeding The Soul, last fall and her second book, Cooking from the Spirit (HarperCollins), will arrive in October.

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Courtesy of Target

Brown and Target also tapped 10 trailblazing women to front the campaign, including a Marine veteran and actress, pediatric neurosurgeon, leaders in the nonprofit world, a vegan chef, a baker, social workers, a DJ and a production assistant.

Shop the Tabitha Brown x Target collection here, and see our top summer-ready picks from the line below.

The Best Pieces to Shop from Tabitha Brown’s Target Collection

Tabitha Brown for Target Floral/Polka Dot Print Puff Sleeve Midi Dress

Tabitha Brown for Target Floral/Polka Dot Print Puff Sleeve Midi Dress

Tabitha Brown’s Target Puff Sleeve Midi Dress

$40


Buy now

Tabitha Brown for Target Polka Dot Midi Skirt

Tabitha Brown for Target Polka Dot Midi Skirt

Tabitha Brown for Target Polka Dot Midi Skirt

$30


Buy now

Tabitha Brown for Target Floral Print One Piece Swimsuit

Tabitha Brown for Target Floral Print One Piece Swimsuit

Tabitha Brown for Target Straw Hat

Tabitha Brown for Target Straw Hat

Tabitha Brown for Target Straw Hat

$20


Buy now

Tabitha Brown for Target Botanical Print Tie-Front Jumpsuit

Tabitha Brown for Target Botanical Print Tie-Front Jumpsuit

Tabitha Brown for Target Botanical Print Tie Front Jumpsuit

$40


Buy now

Tabitha Brown for Target Lemon Rattan Clutch Handbag

Tabitha Brown for Target Lemon Rattan Clutch Handbag

Tabitha Brown’s Target Lemon Rattan Clutch Handbag

$30


Buy now

Tabitha Brown for Target Floral Print Knotted Headband

Tabitha Brown for Target Floral Print Knotted Headband

Tabitha Brown’s Target Floral Print Knotted Headband

$10


Buy now

Tabitha Brown for Target Floral Print Halter Neck Bikini Top

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Courtesy of Target

Tabitha Brown for Target Floral Print Halter Neck Top Bikini Top

$25


Buy now

Tabitha Brown for Target Floral Print Midi Waist Cutout Bikini Bottom

Tabitha Brown for Target Floral Print Midi Waist Cutout Bikini Bottom

Tabitha Brown for Target Floral Print Midi Waist Cutout Bikini Bottom

$20


Buy now

Tabitha Brown for Target Tropical Printed Beach Towel

Tabitha Brown for Target Tropical Printed Beach Towel

Tabitha Brown’s Target Tropical Printed Beach Towel


Buy now

Tabitha Brown for Target Tropical Print Tie-Front Jumpsuit

Tabitha Brown for Target Tropical Print Tie-Front Jumpsuit

Tabitha Brown’s Target Tropical Print Tie Front Jumpsuit

$40


Buy now

Tabitha Brown for Target Geometric Rattan Clutch Handbag

Tabitha Brown for Target Geometric Rattan Clutch Handbag

Tabitha Brown’s Target Geometric Rattan Clutch Handbag

$30


Buy now

Tabitha Brown for Target Sleeveless Tie-Front Midi Dress

Tabitha Brown for Target Sleeveless Tie-Front Midi Dress

Tabitha Brown’s Target Sleeveless Tie Front Midi Dress

$35


Buy now

Tabitha Brown for Target Avocado Tassel Woven Straw Tote

Tabitha Brown for Target Avocado Tassel Woven Straw Tote

Tabitha Brown’s Target Avocado Tassel Woven Straw Tote

$35


Buy now

Tabitha Brown for Target Woven Circular Drop Earrings

Tabitha Brown for Target Woven Circular Drop Earrings

Tabitha Brown for Target Woven Circular Drop Earrings

$15


Buy now

Tabitha Brown for Target Oversized Metal Frame Sunglasses

Tabitha Brown for Target Oversized Metal Frame Sunglasses

Tabitha Brown for Target Oversized Frame Sunglasses

$15


Buy now

Tabitha Brown for Target Botanical Print Embroidered Straw Hat

Tabitha Brown for Target Botanical Print Embroidered Straw Hat

Tabitha Brown for Target Botanical Prints Embroidered Straw Hat

$25


Buy now

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