TikTok Star and Author Tabitha Brown’s First Target Collection of Summer Staples Has Arrived
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Tabitha Brown‘s sunny style arrives on Target shelves today. The CAA-repped TikTok star and author has released her first collaboration with the retailer, and it’s filled with statement-making womenswear, home goods and more for staying in a summer state of mind.
Priced from $15 to $44 (with most pieces under $30) and available in sizes XXS to 4X, today’s drop is the first of four limited-time collections that will be released throughout the year and comprises clothing, swimwear, jewelry and accessories. Target says the designs are “bursting in bright hues and bold prints that capture Tabitha’s vibrant and inspiring style.” Upcoming capsules include kitchenware, home decor, and entertaining essentials.
The collection features eye-catching patterns such as tropical florals and polka dots, as well as citrus prints, leopard, and other prints. There are many wardrobe staples for the beach or pool, including jumpsuits and midi dresses in sleeveless, puffy-sleeved, and tie-front silhouettes, graphic tees, breezy shirtdresses, pants, maxi skirts, one-piece swimsuits, bikini separates, and more in inclusive sizes. The collection also includes rattan clutches with lemon shapes, straw sunglasses, straw hats and hair accessories, as well as beach towels.
“As a small-town girl, I grew up with big dreams and now, those dreams have become a reality,” the 43-year-old says in a statement. “Target made it easy for me to feel valued and gave me a safe place where I could express myself fully. Joy is found in freedom. This allowed me to be my authentic self throughout the entire design process. I hope my collections bring joy, love, and optimism to Target guests .”
Brown and Target also tapped 10 trailblazing women to front the campaign, including a Marine veteran and actress, pediatric neurosurgeon, leaders in the nonprofit world, a vegan chef, a baker, social workers, a DJ and a production assistant.
Shop the Tabitha Brown x Target collection here, and see our top summer-ready picks from the line below.
The Best Pieces to Shop from Tabitha Brown’s Target Collection
Tabitha Brown for Target Floral/Polka Dot Print Puff Sleeve Midi Dress
Tabitha Brown for Target Polka Dot Midi Skirt
Tabitha Brown for Target Floral Print One Piece Swimsuit
Tabitha Brown for Target Straw Hat
Tabitha Brown for Target Botanical Print Tie-Front Jumpsuit
Tabitha Brown for Target Lemon Rattan Clutch Handbag
Tabitha Brown for Target Floral Print Knotted Headband
Tabitha Brown for Target Floral Print Halter Neck Bikini Top
Tabitha Brown for Target Floral Print Midi Waist Cutout Bikini Bottom
Tabitha Brown for Target Tropical Printed Beach Towel
Tabitha Brown for Target Tropical Print Tie-Front Jumpsuit
Tabitha Brown for Target Geometric Rattan Clutch Handbag
Tabitha Brown for Target Sleeveless Tie-Front Midi Dress
Tabitha Brown for Target Avocado Tassel Woven Straw Tote
Tabitha Brown for Target Woven Circular Drop Earrings
Tabitha Brown for Target Oversized Metal Frame Sunglasses
Tabitha Brown for Target Botanical Print Embroidered Straw Hat
The author of 5 books, 3 of which are New York Times bestsellers. I’ve been published in more than 100 newspapers and magazines and am a frequent commentator on NPR.