Trying to Rank for a Keyword on Google? Don’t Fall for These 3 Myths.

Trying to Rank for a Keyword on Google? Don’t Fall for These 3 Myths.

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Over the past decade, my experience and knowledge has allowed me to navigate through many Google updates and lead SEO operations for large brands. Backlinks have been a key ranking factor throughout my SEO career. The mystique around Backlinks Many people believe that a high domain authority (DA), is all you need to rank highly on search engines.

Many SEO professionals now use DA (domain ranking) as their primary factor in search engine rankings. Although backlinks are a key ranking factor for search engines and are not easy to obtain, they do not determine your rankings.

This post will cover common fallacies, false beliefs, and reasons why domain authority is not enough. You rank highly for a keyword.

Related: 8 Ways to Qualify Keywords in Google Search Results

What is domain authority/domain ranking?

Before you dive into the details, it is important to understand what domain rank is. Domain authority, also known as domain ranking, is a metric that indicates a site’s authority. It is a measure of how authoritative a site appears based on its number/.Quality of backlinks. Backlinks are a powerful ranking factor in search engines. The domain authority of a website will indicate how authoritative it is.

According to AhrefsDomain ranking is a measure that shows the relative strength of a website’s backlink profile. According to MozDomain authority is a search engine ranking score that indicates how likely a site is to rank on search engine results pages. SERPs. The most popular methods to quantify domain authority are Ahrefs’ DR ranking or Moz’s DA rating. Sites are given a ranking between 0 and 100 by DR or DA. The more authoritative a site is, the higher its DR and DA numbers are.

Here are some examples of DA and DR rankings for some well-known sites to give you some context:

  • HubSpot.com (DA 93 & DR 93).

  • Nintendo.com (DA 91, DR 89)

  • Porsche.com (DA 88, DR 86)

Fallacy #1: A high domain authority will guarantee that you will be able to outrank your competitors

One of the most popular is Myths about SEO High domain authority will allow you to rank higher than your competitors. It is easy to see SERP results and assume that sites with higher domain authority rank higher than sites with lower DA. Most cases don’t prove that correlation is causal. High DR sites rank higher than other sites because they do all the technical and on-page SEO work, in addition to link building. It doesn’t matter how high your domain authority is if the quality of the content you produce and your site’s speed are poor.

This is a great example. Here are the metrics for the top five Ahrefs-ranked sites for the keyword “email Marketing Agency”.

  • Site 1: Clutch.co – DR 89, UR20

  • Site 2: Soapmedia.co.uk – DR 59, U 18

  • Site 3: Thebrainsmakreting.co.uk: DR 47, UR 13

  • Site 4: Digivate.com – DR 45, U 15

  • Site 5: Digitalagencynetwork.com: DR 76, UR 13

Clutch.co may be outranking other sites but you can see that higher DR sites are being outranked on lower DR sites. This is not an anomaly as there are many factors that influence how a site ranks. You can click on specific articles to see the results. The higher-ranking blogs offer more content and have optimized their on-page SEO. Similar results will be seen for other keywords, as high domain authority doesn’t guarantee your site. outrank your competitors.

Related: Three Ways to Get Your Content to Rank Higher on Google

Fallacy #2: You can rank competitive keywords without any topical expertise

If you have a high DA website and only one blog post on a primary keyword, your chances of ranking competitively are slim. It is easy to rank content with low search volume but is not competitive. However, that traffic will not make a difference. To rank for Keywords that are competitiveYou need to prove to Google that your website is an expert on a particular topic. You need to build a library of topically related content. This will ensure that you are outcompeted by sites with better and more relevant content to your niche.

Marketwatch.com, which tries to rank for the keyword “gestation period” of a rhinoceros, is a great example. Marketwatch.com’s DR is 93, but it won’t rank well for this keyword since it doesn’t have any content that is related to rhinos. You’ll find tour sites and animal websites that have been publishing content for many years in the top results for this keyword.

Extrapolating topic relevance can be done. Keywords with higher difficulty Like “best VPN” and “best CRMs.” The more difficult a parent keyword is for ranking for, the more blog posts you will need to support it and eventually rank higher for all keywords.

Fallacy #3: Poor content can be made up with high DA

A high-authority site may also be guilty of skimping on content. Poor content will cause readers to bounce away from high-DA sites. High domain authority won’t help if a site doesn’t meet searcher intent or optimize its on-page SEO. While most content teams are aware of this, few content managers fully understand the meaning of poor content. This is crucial to avoid your site falling into the trap. Low-quality content.

Here are some examples of poor content:

  • The content is thin: Poor content is most often made up of thin content. While there is a place for definitions and thin content, most people should produce more in-depth content. If you are writing on a primary keyword, such as “What is content marketing?” Your content should not exceed 1,000 words. It is a good idea to look at the top-ranking pages on a keyword and then compare the word count. If you see a lot of them with over 1,000 words, then you know that you need to create something similar.

  • Reproduced content from other sourcesSEO is often criticized for the way that many websites on the SERPs republish the same content. It will be considered regurgitated content if your content uses the same headers, formatting, and ideas as other sites. If you are going to use content from other sources, be sure to cite them and restructure them to your own point of view.

  • Poorly written contentPoor content is content that is poorly written. This includes AI-spun content and content that is difficult to read. If the writing is difficult to read or unnatural, a reader will not be able to find your page.

Related: 6 SEO Myths Every Business Owner Must Avoid

This content will not be allowed on your site. It will improve the quality of your writing, and increase your chances of ranking on Google. SERPsNo matter what domain authority you have, it is important to do so. Advanced content teams use a variety software and checklists to ensure their writing is up-to-standard. You can use the same process to create and implement for your content operations.

As shown in the examples, domain authority isn’t the only ranking factor for SEO. While backlinks are an important part of SEO, they don’t suffice to overcome little or no effort in optimizing your site and content. Do not rely on backlinks if you want to rank for a particular keyword. Your site should be fully optimized and contain enough content to cover the topic. Content is of high quality. Investing in SEO will give you the best chance of ranking for any keyword that you choose.

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