You Have to Tap Into Your Customers’ Subconscious to Keep Them Coming Back. Here’s How.

You Have to Tap Into Your Customers’ Subconscious to Keep Them Coming Back. Here’s How.

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When you are ready to take your App Or Website Although it was a seedling of an idea at the time, you likely had big plans for how people would use your product. You envisioned your product being as important to users’ lives as brushing their teeth and checking their emails as you built it and tested it. At least that was the hope. It is not easy to make your product a recurring part users’ lives.

We must first examine the mechanisms of human behavior to understand why. According to the Society for Personality and Social Psychology (SPSP), about 40% People’s daily actions are not tied to conscious decision-making. Instead, they are initiated by triggers and situational cues. This is not necessarily a bad thing. It’s a way to organize the many decisions we make every hour, day, and minute. For example, if we eat the same breakfast every morning, it frees up our mental capacity to make more important decisions.

The question is: How do you make your product so appealing that users will want to include it in their lives? Conscious routines? This is particularly important today, McKinsey & Company discovered. More consumers In 2022, they will have switched brands to the brand they prefer in comparison to 2020 and 2021. 91% of them intend to continue doing this. These are three tips to help your customers develop a habit of using your products, which will increase their loyalty to your brand.

Related: 5 Ways to Make Good Habits That Stick

1. Examine your product usage data

You can’t do enough self-study and controlled testing to learn more about your user experience — the good, bad, and ugly — than product usage data. This is the information that users produce when they interact with your product. These rich insights cover many types of data and actions, including geolocation, session length, tasks completed, and even session length.

Grubhub’s app logs more than just your order. It also tracks where you are when you open the app, what features you used versus which ones, how long it took to make a decision between chicken nuggets or burgers, and how long it took to get your order fulfilled and delivered.

It may sound overwhelming, but it is. This data can be segmented and analyzed to help you tap into the product’s potential. habit-forming potential. You should therefore plot two key points. product usage data pointsFrequency (i.e. how often users repeat a particular behavior) and perceived utility. This is how useful and rewarding users perceive the behavior to be.

However, this is just one step. Next, you must understand the larger story behind the actions and how they relate to the user journey. Imagine users clicking a button more often. Is it possible to link button clicks with higher retention? This could indicate that the button is a “sticky” feature, or a reliable engagement driver that encourages repeat use. This information will help you identify and remove friction points in your product, allowing you to deliver more value and encourage recurrent usage.

Related: Data analytics can transform your business. Here’s How.

2. Use user-centric reminders

Unfortunately, product development is not a “build it and they will follow” situation. You must make your product second-nature to users if you want it to be successful. develop a messaging strategy This taps into intrinsic motivators, and helps users break through inertia.

For example, take 15Five. Employers can keep an eye on their employees’ progress with weekly check-ins through the team management software platform. Employees must log into their accounts on a particular day to answer a series questions and set goals for next week. How does 15Five increase and maintain engagement on its platform beyond the check in? It sends an email reminder to employees mid-week reminding them about their goals.

The reminder serves as an intrinsic motivator for employees to take action towards achieving their goals or to adjust them. 15Five’s messaging is user-centric and effective. Reassess your goals. Even if employees don’t use the app, the email encourages them to think about their progress towards their goal.

This type of messaging works, we know. For example, Duolingo, a language-learning platform, prompts users to practice every day via notifications. Continue their learning journey. According to the company’s research, these streaks and reminders are highly motivating.

Related: People love to play games. These are four psychological hacks to keep customers coming back for more.

3. Hooks can be used to transform behaviors into habits

Conscious behaviors can be transformed into subconscious habits by linking users’ problems to your solution. This is what Nir Eyal, a tech entrepreneur calls the “The Glue Method”.hook model“, in his book “Hooked”. The hook model is composed of four phases with consecutive cycles.

The first phase is either the internal (e.g. users’ goals or intentions) or external (e.g. a “buy now” button) triggers that cause a behavior to occur. The second phase is the in-app behavior completed or the action in anticipation for a reward. The variable reward is the third phase. This is when users take action that makes them want more (e.g. connectedness or physical products). The fourth phase is the investment that sweetens future cycles by using the hook model.

You must get to the heart and soul of each phase of the cycle when building hooks. When looking at internal triggers, for example, think about what users want and what pain points it alleviates. Conversely, when brainstorming external triggers, think about what draws people to your product.

Don’t try to complicate things when looking at actions. Instead, focus on the simplest actions users could take if there is a reward. Users won’t complete the action if they don’t have enough motivation or ability. Ask yourself how you can satisfy the reward without going too far into finite variability territory when it comes to the variable rewards phase. You don’t want your experience to be so boring or predictable that users are unable to return.

Variable rewards can be immediate gratification but investments are more about long-term rewards. Consider how much effort users are willing and able to put into your product in order to reap the long-term rewards. Take Pinterest as an example. While a user may find satisfaction in a single image on the platform’s site, that image alone doesn’t build lasting engagement. Instead, the platform is more valuable if users have a lot of images on their Pinterest boards. That’s The investment.

Every business owner dreams of running a company that is indispensable to customers. But, this requires more than a good product. Habits are created, not born. These are just three ways customers can incorporate your offer into their daily lives.

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