‘Your Data Is Worth Way More Than This’: Amazon Will Pay You $2 A Month To Track Your Ad Data

‘Your Data Is Worth Way More Than This’: Amazon Will Pay You $2 A Month To Track Your Ad Data

Amazon is offering a new program where users can receive $2 a month in Amazon funds if users allow the company to track information about how they see various Amazon and third-party ads on the site, per Insider.



KAZUHIRO NoGI / Contributor I Getty Images

An Amazon Fulfillment Center in Japan.

The program is called “Ad Verification.” “

The company also offers $10 a month in Amazon balances or charitable donations if you upload 10 receipts for purchases made on sites that are not Amazon, per the company’s page on the program called the Amazon Shopper Panel. It is unclear if the $2 would also be distributed in this manner.

The idea is that customers will get more personalized recommendations. According to the Q&A, Amazon will use the data “to assist advertisers understand the relationship between ads & product purchases at an aggregated level” but will not share it “third parties.” “

The program is an invitation-only, opt-in program where you can earn monthly rewards by sharing receipts for purchases made outside Amazon.com, completing short survey, and enabling ad verification of ads they see through Amazon Ads. The program is only available to residents of the United States and the UK.

The launch of the Ad Verification side comes as Amazon’s stock is down some 44% since the start of the year and reportedly has conducted layoffs. As the outlet noted, other companies have attempted such arrangements before from Google’s Screenwise in 2012 to Facebook’s VPN app tracker in 2016, but both winded down due to privacy concerns. Mark Weinstein, privacy hawk and founder at MeWe, was not impressed.

” First of all, they don’t pay enough. Your data is worth way more than this,” Weinstein told Entrepreneur.

He said he thought it was worth about $20 a month.

For context, Weinstein suggested that Weinstein do some math on a comparable company. Meta, for instance, stated it has 2. 96 billion monthly active users in its most recent quarterly earnings report. If you divide its current market capitalization, ($304. 33 billion) into that you get about $102.7 a user. That divided by 12 is about $9 per user per month, he notes. It would be difficult to get those numbers with Amazon because the company doesn’t report information such as how many people shop on its site each month.

Winstein stated that it is likely that Amazon’s customers spend more and generate more per head than the average Meta user.

Amazon didn’t immediately respond to a request to comment, but told Insider that only invited people can receive the $2 reward. This appears to also be true of the $10 reward.

“Interested customers who did not receive an invitation can download the app to join the waitlist and will be notified via email when space becomes available,” the Shopper Panel site says.

Meanwhile, Weinstein said he would not advise people to sign up for the program because data breaches at major companies have become all too common. He pointed to Amazon’s breach in October, which left an Amazon Prime server with users’ personal data that was not password-protected — and the company’s new push into healthcare.

Amazon claims it will get rid sensitive user data, such as prescription information from receipts from drug stores. “

Wired discussed earlier this month that privacy advocates were concerned about Amazon getting into healthcare, particularly as far as data. Amazon bought OneMedical, a tech company that specializes in healthcare, earlier this year.

Related: Amazon May Acquire One Medical. Here’s what that means for you.

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